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February 5th, 2010
(Credit: Scott Gries/ MTV)
Buzzworthy Obsession: Set Your Goals, ‘This Will Be The Death Of Us’
Sometimes the walls close in, the pressure and temperature rise, it all gets too much, and the need to mosh becomes most apparent.
Look, I like an engaging narrative in my music video as much as the next bro. There’s nothing like a love story, or a comical mishap or two people shooting machine guns while walking towards one another to get me interested in a clip. But sometimes, if the tune is right, you don’t need all the ornamentation.
San Fran band Set Your Goals know this. That’s why their not-so-new, but still rad video for “This Will Be The Death Of Us” (taken from the ‘09 album of the same name) more or less cuts to the chase and gets to the moshing. Even if it’s just in my chair.
After some brief emoting by singer Matt Wilson, the hammer drops in the chorus and singer Jordan Brown (yeah, TWO SINGERS) whips the gathered horde into a frothing, camel-kicking fury, as he sings about “terrible lies.” Lies are a major trope of hardcore punk rock.
Set Your Goals are currently on tour with Motion City Soundtrack. Stay tuned for full-length performance footage from Set Your Goals’ live show with Motion City Soundtrack at New York’s Irving Plaza from Tuesday, February 2.
Tags: buzzworthy, mtv, set your goals, syg, this will be the death of us, Video
